The Mission

• Promote and be a catalyst force in industry development by sharing the best practices and improving the competitiveness of our members’ businesses
  
  
• Become a respected voice of action for the Dubai’s Food & Beverage industry by acting as a synergistic liaison hub between businesses and government
  
  
• Connect various disciplines of the food & beverage industry
  
  
• Create transparency in the market place with suppliers, aggregators and various stakeholders
  
  
• Support job creation in the industry and highlight the industry’s contribution to the economy
  
  
• Develop a standardized rating system and award restaurants on their merit
  
  
• Encourage sustainable practices of reducing waste and limiting use of non-recyclable products