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The Vision

To be the premiere representative body of the Food and Beverage Industry, providing members with comprehensive validated resources and guidance for sustained business growth and lead the restaurant industry in its growth by promoting and strengthening the UAE’s food service sector.

The Mission

  • Promote and be a catalyst force in industry development by sharing the best practices and improving the competitiveness of our members’ businesses.
  • Become a respected voice of action for the UAE’s Food & Beverage industry by acting as a synergistic liaison hub between businesses and government.
  • Connect various disciplines of the food & beverage industry.
  • Create transparency in the market place with suppliers, aggregators and various stakeholders.
  • Support job creation in the industry and highlight the industry’s contribution to the economy.
  • Encourage sustainable practices.