Papa Johns, the globally renowned pizza brand that opened its doors 30 years ago, has launched its first digital collectibles.
The collection will be available on OneRare’s Foodverse. Papa Johns’ collection will feature some of the brand’s “most loved” flavours as pizza NFTs.
“We are committed to staying ahead of the curve and exploring innovative technologies like NFTs and web 3.0.,” said Tapan Vaidya, CEO, Papa Johns UAE, KSA and Jordan.
Three of Papa Johns’ best-selling pizzas will be launching as NFTs exclusively in OneRare Kitchen. They will be available to a global audience. The first of the available flavours will be the Super Papa’s Pizza, Spicy Chicken Ranch Pizza and Vegan Sheese© Garden Special Pizza.
Vaidya also said the move was in line with keeping the brand relevant for future generations. “This not only positions our brand at the forefront of the industry, but also helps us capture the attention and loyalty of the next generation of consumers who are eager for cutting-edge experiences. Our tie up with OneRare is a step in that direction,” he said.
The partnership marks Papa Johns’ entry into the world of virtual experiences. With its virtual experience centre in OneRare’s Foodverse, Papa Johns plans to take global foodies on a virtual pizza journey, giving them a glimpse into the history of the brand, its recipes and an immersive experience centre.
OneRare is the world’s first Food Metaverse, also known as the Foodverse. The platform has created the first-ever virtual world for the global F&B industry that celebrates Food in Web3. OneRare offers immersive gaming experiences, virtual restaurants, chef experiences and other features.
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